Description
Our toys, crafts, and games are designed to ignite imagination and a sense of wonder in all children.
Choosing the Best Toys
Increasingly, doctors and child development experts around the world are recognising the value of hands-on, imaginative play.
Research shows play promotes self-confidence, social and cognitive skills, resilience, and more.
And it is these skills that are crucial building blocks for success and personal fulfilment in adulthood.
Fun Features
Magnetic Dress-Up Set
Nina, prima ballerina is ready to perform with grace and beauty in practice tights or bespangled tutu.
27 Clothing Pieces
This set includes a magnetic wooden doll with a wooden stand and 27 charming magnetic clothing pieces.
6 Outfits
Mix and match the magnetic outfits and accessories for pretend play fun!
Countless Ways To Play
Our toys are launch pads, igniting imagination and wonder, and inspiring children to come up with countless ways to play! A toy mop becomes a guitar. Blocks become buildings. Because kids who can imagine the possibilities become grown-ups who can make their dreams a reality!
Our Story
Melissa and Doug are real people (and parents of six) who are passionate about the power of play!
Our Mission
To ignite imagination and wonder so children discover themselves, their passions, and their purpose.
Our Toys
Made with quality and care, our toys inspire a world of discovery and hands-on learning.
Our Promise
The Melissa & Doug signature on every product is our commitment to the highest standards.
All of our toys are rigorously tested to meet the highest standards. Its playful products have received hundreds of awards, including the 2018 Good Housekeeping Best Toy Award.
Widely recognised and recommended by parents for its focus on creativity and learning, Melissa & Doug is available in more than 130 countries.
It all started with a girl, a boy, and a dream to create meaningful products that would inspire kids to discover themselves, their passions, and their purpose.
No screens, no apps, just good wholesome toys for kids of all ages. Every one of our 2,000+ toys is designed to engage kids in the joy of imaginative, hands-on play.