Description
Make construction fun with Lift it Luke!
Lift-it Luke is the super strong and lightweight digger ready for any construction task. Pull his handle to lift his bucket and push him along to transport him around the building site.
Luke is designed with your little one in mind. The fun and bright colors and removable figures encourage fine motor control practice for toddlers as well as inspires
At A Glance
Motorised Push & Go digger with realistic engine sounds
Easy-to-use lifting front bucket with arm that locks into upright position
Encourages development of motor skills
Easy to clean and dishwasher safe figures
All WOW Toys are battery-free with fun interactive features
Motorised Push & Go digger with realistic engine sounds
Easy-to-use lifting front bucket with arm that locks into upright position
Encourages development of motor skills
Easy to clean and dishwasher safe figures
All WOW Toys are battery-free with fun interactive features
The WOW Toys Promise
WOW has been responsibly designing and manufacturing toys for over two decades. Every toy is created with children in mind; no sharp edges or small parts and no PVC or toxic paint make them toys you can trust.
How We Design
Our unique toys are created in London by our team of specialist designers – old enough to understand exactly what makes a great toy, but young enough to remember the fun and magic of childhood.
Why We Are Special
WOW toys is a British company totally committed to innovation, design and quality in preschool toys for over two decades.
Development Benefits
WOW toys stimulate learning through long lasting creative play with exciting features to discover which help develop and feed young imaginations. From basic motor skills to more advanced social interactive role-play, the toys provide children with a fun way to make sense of the world around them and assist with early development.
About WOW
Nadim Ednan-Laperouse has always had a passion for toys. He launched WOW Toys at the 1997 London Toy Fair and though dwarfed by the international toy giants, WOW’s strong and clever designs soon caught the attention parents and children alike. Since then WOW has expanded and grown and is now available all over the UK and in over 50 countries around the world.
WOW has had a clear mission right from the beginning, to design great quality toys with real long-lasting play value that did not require batteries. There would be no cutting corners and a focus on good design, safety and durability of the toys is the promise and vision of the brand for generations to come.
In 2000 Nadim received his Honours at Buckingham Palace from HRH the Prince of Wales in recognition for his services to the toy industry and to overseas trade.
